The 28:30 is the staple of direct response marketing and can serve as the backbone of a successful DRTV campaign. When producing a 28:30, Launch DRTV will handle everything from beginning to end: concept development, script writing, testimonial recruitment, production, talent casting and complete post-production. We work with you to make sure the final production is on strategy with your brand, message and vision.
Launch DRTV's :60 and :120 spots deliver a crisp, concise message that makes the phones ring and drives traffic to your website. A solid short form spot complements your long form production and overall media plan and is an effective tool in driving retail.
Our testimonial recruitment process is the cornerstone of a successful infomercial production. Launch DRTV handles this entire process from beginning to end.
A multi-channel direct response approach can significantly increases response and ultimately, the overall success of your DRTV campaign. Launch DRTV has seasoned direct response and branding marketing professionals—account management and creative—that can plan and implement high impact print, direct mail and online campaigns. Launch DRTV is your complete turnkey solution and resource for direct response advertising.
Recent industry research indicates that most TV infomercial direct response campaigns receive up to 35% of their total orders through the internet. Our expert team of SEO/SEM specialists will ensure your search campaigns result in the highest possible conversions while keeping your brand messages consistent.
Don't just sell something to a client once; make them your customers for life. In addition to hard hitting acquisition campaigns, Launch DRTV can develop and implement a detailed and proven customer retention campaign. We believe repeat business is key to improving your bottom line.
Strong telemarketing management can often be the make-or-break for a DRTV campaign. It effects sales conversion, call time costs, retention, customer service and even your media plan. At Launch DRTV, one of our managing partners is a leading expert in the telemarketing industry with over ten years of hands-on experience building and running highly profitable call centers. This gives Launch DRTV a powerful edge: our commercials don't just make the phones ring—they ring with qualified inquiries and we know how to convert them into high value sales.
Launch DRTV also offers comprehensive telemarketing consulting to improve the overall performance of your campaign. We can refer you to an affiliated call center or we can work with your existing call centers. Launch DRTV offers detailed telemarketing scripting, offer structure and agent sales training as well as complete analysis of your telemarketing campaign. We also implement outbound inquiry campaigns and upsell programs that will maximize your media dollars and raise your ROI.