Project Description

Jockey has developed a revolutionary new sizing system to guarantee the perfect bra fit every time! The patented Volumetric Fit System measures breast volume for a fit that’s so perfect it’s like it was made for you.  Bras designed by women for women. Premium quality materials and construction. Jockey® bra – it feels like it was custom made for you.  Launch DRTV was the DRTV agency of record for Jockey bra infomercial production, DRTV consulting, website creative and e-commerce development for one of the most successful DRTV campaign launches of 2013.