Volaire™
Launch brought VOLAIRE™ to life by teaming Sex and the City star, Kristin Davis, with royal hairstylist to Kate Middleton, Richard Ward, Dean Banowetz, of Dancing With the Stars , and celebrity hairstylist Luke O’Connor. Involved since inception, Launch helped with brand ideation, creative, visual identity and brand personality, cumulating into the launch of a hit show, a cutting-edge digital microsite and a compelling print and email touchpoint strategy.
