The digital marketing team at Launch DRTV is often times asked about how digital video, YouTube, video advertising and mobile video work in direct response and in conjunction with TV media. The short answer is- DIGITAL VIDEO WORKS. Video works for extending the life of a direct response campaign, educating your audience, pushing conversion, testing […]
Announcing the release of Launch DRTV’s new Infomercial Extender program. We are always being asked how our clients in the DRTV industry can extend the life of their campaigns and continue to achieve ROI as TV media performance begins to fade over time. The number one piece of advice we give is to keep pumping […]
In the direct response industry we think that he intersection of traditional TV media and the growth of online and streaming media such as YouTube and Netflix is very interesting for the future. Where will infomercials and direct response campaigns live when more and more content is on demand or a result of a search […]
Launch DRTV Partner and Creative Director, Drew Plotkin, discusses the use of celebrities in infomercials as part of a panel discussion held at the Dial 800 Pre-Show Intensive at Response Expo in San Diego in 2012. Drew joins Shark Tank’s Kevin Harrington as they discuss when to use a celebrity infomercials, best practices and some […]
Not aimed directly at direct response television and infomercial but we found this infographic from social media marketing platform Shoutlet very informative on how social media and all kind of television from scripted shows to live sports and events to all kind of commercials are getting on the same wavelength. How does this social media […]
