Launch DRTV is very proud to be nominated for one 2013 ERA Moxie Award and to be part of the team for two other 2013 nominations. The ERA Moxie Awards are the premier awards program honoring the best in television, radio and online direct response campaigns. The winners will be announced at the ERA Moxie […]
As an infomercial production company and direct response marketing agency we are sometimes asked to look into the future with clients and think of some potential new ways to help brands acquire new business and convert shoppers to buyers. We are sometimes asked point blank, “what is the future of infomercials?” Like all business, the […]
Every so often, there is new and updated list of the top 10 best infomercials, 10 best infomercial products, 10 worst infomercials or top 10 selling infomercials of all time. The best thing about all of these lists is that since most DR companies are privately held- most of the info and data is culled […]
Yahoo Finance’s The Daily Ticker just did a news segment and story on “Top 5 Secrets of the As Seen on TV Industry”. Thomas Haire, editor-in-chief of Response Magazine, estimates that As Seen on TV is a $400 billion industry. Haire says that Allstar Product Group, the company that has created products like The Snuggie, […]
What is the real deal about the state of the direct response TV industry and infomercials. Some people have claimed that the infomercial is a dead or dying format but check out the stats from Koeppel Direct and see for yourself. Some good info about infomercials by the numbers. Another Great Blog Post from Launch […]
